Brand & Business

After more than three decades of steering brands to greatness, I’m now a proud recovering agency owner who’s officially retired from the hustle. In my day, I uncovered the secret sauce that made nonprofits, financial institutions, schools, healthcare providers, and service organizations shine—transforming dry mission statements into magnetic brands. My favorite escapades were with future-focused, fearless leaders who dove headfirst into change. Along the way, I coached entrepreneurs, women-owned businesses, and early-career pros—always sprinkling in a dash of strategy magic.

Now that I’m retired (yes, really!), you’ll find me plotting my next travel adventure or diving into fresh creative pursuits (feel free to wander over to my Art and Creative section!). Though I’ve traded my all-night strategy sessions for passport stamps and paint splatter, I still get a kick out of seeing which of my past brand capers have stood the test of time. So if you happen to trip over one of my past projects and think, “Hey—that still looks awesome,” drop me a line! I’m still curious which of my brand experiments have stood the test of time.

Check through the brands below and click the “Learn More” buttons for full case studies.

Thrive Support & Advocacy

edHealth

Venture Community Services

New Bedford Credit Union

Ahearn Equipment

Zoots Dry Cleaning

MassMEP

UMass Medical School